Product Roadmap
The task consisted in establishing a 3 to 5 Years' Product Roadmap, of which the CEO testifies today as follows: "The roadmap developed back then has proved itself to be accurate in every detail".
Project Steps
- Internal interviews
- Market segmentation
- Interviews with clients in different market segments
- Desk research
- Idea creation workshops
- Formulation of the product roadmap
- Verification in the market
Customer: Internationally acting Biotech enterprise, Switzerland
