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New Market Offerings
The task consisted in the definition of ideas for new market offerings by means of so-called Brainpool events: generate, collect and evaluate new ideas. Three tangible alternatives of innovative market offerings resulted which served as a basis for the decision making process.
Project Steps
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Brainpool workshops with designers, engineers, food and marketing experts as well as service technicians
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Technology review, patents and competition analyses
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Pep talks related to technologies and markets
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Interviews with clients in different market segments
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Desk research
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Idea creation workshops
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Formulation of the market requirement specification
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Evaluation and recommendation
Client: internationally acting enterpries in the field of home appliances
